Royal Family Farming and Grow United Partner to Bring Transparency to the Food Industry
Austin Allred and Will Taylor share a common goal of nourishing people, animals and the planet. That has made the partnership between Allred, a multi-generational farmer, and Taylor, a tech startup entrepreneur, a no-brainer. Allred’s Royal Family Farming and Taylor’s Grow United have partnered to bring transparency to the food supply chain industry.Together their companies have built and are launching FarmTracer – an app that allowsusers to gain confidence and authenticity of their food, knowing its journey from farm to table. By scanning a barcode at point of purchase, whether that be a grocery store or restaurant, the consumer can see the history and path of that product from farm to fork. FarmTracer will provide complete transparency showing the consumer everything about the farm, from the diet they feed their animals to their product’s carbon footprint.
Using the Grow Blockchain, FarmTracer verifies and confirms actions in the product’s lifecycle such as origin, growing location, processing date, and more.
"The mission of FarmTracer is to create consumer trust through transparent production,” Grow United President Will Taylor said of the app.
FarmTracer is currently partnered with multiple farmers and producers in Washington State and surrounding areas and is spreading out nationally. Interested farms wanting to be open about their process to ensure that consumers are getting top quality products can sign up to be FarmTracer Certified at www.farmtracer.com
FarmTracer is just one of the blockchain-based products on the roadmap for the Royal Family Farming/Grow United partnership. Taylor added, “The vision is to decentralize the global ag and farming industry and this is our first step in that direction.”
About Grow United:
Grow United is a technology company building blockchain-based products and services to decentralize the farming industry by bringing traceability and sustainability to AgTech. The goal of these products and services is to nourish people, animals and the planet. For more information, please visit https://www.growunited.com/
About Royal Family Farming:
Royal Family Farming is a multi-generational farm in Royal City, Washington that is managed and owned by the Allred family. Led by Austin Allred, they focus on sustainable agriculture and regenerative farming techniques. Austin’s dedication to transparency is revolutionizing the traditional path from farm to table.
